THE BRAND AND FOUNDERS

Founders, husband and wife duo,
Yoni Babitsky and Katia Hayes didn’t expect to fall in love with something deeper

then their commitment to one another. A passion project,

they now call Enigma, the BRAND.
Enigma coffee originated from their prior business, escape rooms, a concept that was taking Europe by storm. Yoni & Katia opened the most uniquely designed escape room in all of Los Angeles in 2015 - Enigma! This journey, and ultimately, branding, is what led to the direct expansion of Enigma Coffee.
Enigma escape rooms saw nearly 100,000 people over its operating years. Inclusive of A-list celebs like Seth Rogan, Leonardo DiCaprio, Kate Hudson, Will Farrell to name a few and also opened its doors to companies like Tesla, NBC Universal, Warner Music Group, Disney, SpaceX, Tinder and more, who all chose the rooms for their team events.

What was next? Well you guessed it! Can't escape? Coffee! The journey continues and we are honored to share it with you.

Enigma coffee, enters the chat! Neither Yoni or Katia knew anything about coffee, yet alone, specialty coffee. But with endless dedication and passion, Enigma coffee was born! One of the most raved about coffee spots in LA, Enigma has become a part of LA culture and a must-stop, for many tourists!

The speciality drinks offered, like the SAM can only be found at Enigma, which explains their celebrity and creative fan base. Enigma coffee also expanded into roasting locally, and was certified by the SCA

(Specialty Coffee Association of America).

Katia and Yoni have a unique vision for the ENIGMA Brand, they started the business, because they saw an opportunity, but from its very inception Enigma was not just another coffee shop. Enigma Coffee filled a niche that was vacant: high quality elevated 3rd way coffee offering with fast speed efficient service and a community builder. The cliental is impressive 80% regulars based.
The company is founded on a philosophy of personal empowerment, self confidence, awareness and connecting to your higher purpose in whatever form it comes for YOU whether you are building a multi million dollar company or meditating under a tree, Enigma is your connecting tissue to the like minded people and the world of inner and outer

curiosity and strength.
The secret? Well, that’s an ENIGMA that their clients get a piece of and anyone interested in living a fulfilled empowered

life.
Continued innovation and staying in the lane entirely of their own is at the heart of the brand, and not just the

innovation of product but of ideas, constantly evolving and growing into more then just a cup of coffee.